Next Level Parks
KM Digital  ·  Growth Proposal

Crawl/Walk/Run

Prepared For
Jake Walker
Company
Next Level Parks
Prepared By
Chris Mizerak
Date
March 31, 2026
Scroll
001
Overview

A Moment
Worth Acting On.

Next Level Parks is at an important point in its growth. The company has evolved beyond its earlier positioning and now has the opportunity to build a more mature brand, stronger digital presence, and more intentional growth system that reflects the level of work already happening in the field.

From our conversations, the opportunity is not simply to "do marketing." The opportunity is to build a phased relationship where KM Digital helps Next Level Parks capture the work, tell the story, mature the brand experience, and then build the systems needed for long-term growth.

Rather than trying to do everything at once, we recommend a structured ramp-up approach that prioritizes the right work in the right order.

Phase 1 Crawl
Content Capture & Content Engine building a premium asset library and repeatable content rhythm.
Phase 2 Walk
Website Rebuild & Brand Experience a premium digital experience that reflects where the business is now.
Phase 3 Run
Marketing & Growth Partnership the systems, strategy, and support to fully activate the brand over time.
Timing
Content capture begins April 2026. Website Q4 2026. Full growth partnership in 2027.
002
What We Heard

Priorities From
Our Conversation.

A few clear priorities emerged that shaped everything in this proposal.

01
Next Level Parks is operating in a highly visual category and is currently underutilizing the amount of content that could be captured across live projects.
02
The brand story has evolved significantly, but the website and broader brand experience have not yet caught up to where the business is today.
03
Past experiences with marketing partners have required too much oversight and have not always reflected the right level of industry understanding, messaging quality, or results.
04
There is a real opportunity to build content that is short-form, engaging, story-driven, and useful across multiple platforms especially LinkedIn, the website, case studies, and proposals.
05
There is also an opportunity to create stronger systems so captured content does not sit unused, but instead supports the broader brand and growth strategy.
06
The right relationship should feel like a long-term fit, not a short-term vendor arrangement.
003
Opportunity Snapshot

Where Next Level
Parks Stands Today.

The raw material is already there. What's needed is the right system to capture and communicate it.

What You Already Have

Strong project visuals and highly marketable installations that most competitors can't match

A differentiated story in a category where most competitors market themselves poorly

High-value commercial opportunities and a growing client base

Existing credibility through notable projects, clients, and industry positioning

A pipeline of future work that can fuel ongoing content and website growth

Where the Opportunity Lives

Core commercial pages are thin and underdeveloped not positioned to support trust or conversion

Google Business Profile appears to be missing a significant local and entity signal gap

Brand and entity signals are weak the business is harder to find and verify than it should be

Technical SEO and page structure need work missing schema, underdeveloped architecture

Existing content and case studies are not positioned to fully support discoverability or conversion

004–006
The Recommendation

Crawl /
Walk / Run.

A phased model where each stage builds on the one before it creating momentum in the right order, not all at once.

01
Phase 01 Crawl
Content
Capture
$10,000
/ month  ·  12-project program
Create a consistent system for documenting real work as it happens. Turn active projects into high-value brand assets.
02
Phase 02 Walk
Website Rebuild &
Brand Experience
$8,000
/ month  ·  12-month engagement
Go all-in on brand experience and digital foundation. Fully reintroduce Next Level Parks to the market.
03
Phase 03 Run
In-House Growth
Partnership
$12,000
per month
KM functions as the ongoing in-house marketing and growth team strategy, content, website, SEO, and growth in one relationship.
004
Phase One

Crawl.

Phase 01 Crawl  ·  April–September 2026
Content Capture Retainer
01
Starting Investment
$10,000
/ month  ·  12-project program  ·  range: $7,500–$12,000 / mo
About This Phase

This phase is designed to start where the opportunity is most immediate: the live work already happening across active projects. The goal is to create a consistent system for documenting the projects Next Level Parks is delivering and turning that work into high-value brand assets supporting case studies, website updates, proposals, LinkedIn content, and future growth initiatives.

Could Include
  • Capture planning tied to active project schedule
  • One or more planned project shoot days per month
  • On-site photo and video capture
  • Drone / fly-through style footage where appropriate
  • Client testimonial capture where appropriate
  • Recurring production coordination and editing
  • Delivery of clean, usable content packages
  • Asset organization for website, proposal, and publishing use
Note: Travel and entertainment for project capture would be covered by Next Level Parks.
Example Content / Deliverables

For selected projects, a content package may include:

  • 1× fly-through style project video
  • 1× client testimonial video
  • High-quality project photography
  • Short-form cutdowns and teaser edits for LinkedIn
  • Packaged asset set presentable to the end client
Likely Early Project Opportunities
  • Colorado Springs New Trampoline Park
  • Virginia New Soft Play Center
  • San Antonio Altitude Retrofit
  • Surprise, AZ New Trampoline Park
  • Anchorage, AK New Trampoline Park
  • Columbia, MO New Attraction Park
Project Capture Pricing Approach
Recommended
Multi-Project
Commitment
$10,000
per project  ·  12-project program
This is the recommended structure if Next Level Parks wants to document a set number of live projects over time and build a meaningful asset library in a more efficient, predictable way. Designed to reward scheduling consistency and long-term planning while still delivering premium content.
Standard
One-Off Project
Capture
$15,000
per project  ·  standard one-off rate
A standard one-off project typically includes a producer, videographer, and photographer, along with the planning, capture, and post-production required to produce a polished deliverable package.
Flexibility
Client Value-Add /
Cost Sharing
Your Choice
how you use the content with featured clients
Next Level Parks retains rights to all deliverables. You may choose to:
  • Share content with the client at no cost as a relationship-building value-add
  • Allow the client to use content for their location launch or promotion
  • Charge the client for usage to help offset a portion of production investment
005
Phase Two

Walk.

Phase 02 Walk  ·  Q4 2026
Website Rebuild + Brand Experience Overhaul
02
Starting Investment
$8,000
/ month  ·  12-month engagement  ·  range: $8,000–$10,500 / mo
About This Phase

This phase is about going all-in on the brand experience and digital foundation. Based on the evolution of the business and the findings from the audit, our view is that the best long-term move is likely a strategic rebuild rather than incremental patchwork improvement. The business has matured. The story has evolved. The market opportunity is broader. The website should reflect that reality.

Rather than simply refreshing the current site, this phase is intended to help reintroduce Next Level Parks to the market through a stronger, more premium, and more differentiated digital experience.

Why This Matters

The current site presents meaningful opportunity. The audit surfaced issues around thin commercial pages, weak entity signals, missing Google Business Profile, missing schema, and broader technical/content gaps. But beyond the technical findings, the bigger issue is that the current site does not yet fully communicate the maturity, story, and differentiation of the business as it exists today.

The next website should not simply look better. It should help position Next Level Parks as a stronger, more credible, more memorable player in the market.

Ongoing Hosting / Maintenance: $500 / month for managed hosting, maintenance, monitoring, and upkeep on KM-managed servers.
Could Include
  • Brand refresh as needed
  • Messaging refinement and positioning support
  • Visual direction and upgraded brand presentation
  • Integration of new project photography and video
  • Website strategy and information architecture
  • Full website redesign and development
  • Technical SEO implementation and foundational search improvements
  • Improved project storytelling and case study structure
  • Conversion-aware page planning and UX improvements
  • Migration to a KM-managed hosting environment, if approved
The Team Behind This Phase
01
Strategy
Positioning, discovery, and the strategic direction that shapes every deliverable
02
Messaging
Brand voice, copy direction, page-level narrative, and content hierarchy
03
Video / Photo Team
On-site capture, production coordination, and asset integration for the new site
04
Design Team
Visual direction, UI design, brand refresh, and full site creative execution
05
Development Team
Front-end and back-end build, CMS setup, hosting migration, and launch
06
Technical SEO Lead
Schema, site architecture, entity signals, crawlability, and foundational search implementation
07
QA
Cross-browser and device testing, performance review, and pre-launch quality checks
08
Project Management
Timeline oversight, client coordination, milestone tracking, and delivery management
006
Phase Three

Run.

Phase 03 Run  ·  2027
In-House Marketing + Growth Partnership
03
Recommended Investment
$12,000
/ month  ·  range: $12,000–$18,000 / mo
About This Phase

Once the content engine is running and the new website / brand experience is in place, the next stage is to build the broader marketing and growth system around it.

This is where KM serves as a more integrated strategic and execution partner, helping guide communications, publishing, website stewardship, and growth activity in a more coordinated way.

Includes
  • Quarterly CMO-level strategic leadership
  • Communications planning and publishing cadence
  • Website oversight and ongoing improvements
  • WebOps / hosting oversight
  • Growth planning and execution
  • SEO expansion and organic growth support
  • Campaign and content planning
  • Asset repurposing across channels
  • Reporting and optimization
  • Broader marketing leadership across creative, digital, and growth initiatives
Team & Effort Involved

This phase is built around an integrated marketing and growth team that can help Next Level Parks move from strong assets and a better website into more consistent long-term execution. The core team may include:

01
Strategic Lead / Fractional CMO
Guides priorities, campaigns, messaging direction, and quarterly planning
02
Account / Project Management
Coordinates communication, timelines, approvals, and day-to-day momentum
03
Content & Communications Lead
Shapes publishing rhythm, platform priorities, and message consistency
04
Creative / Design Support
Develops campaign assets, branded materials, and visual consistency across channels
05
Website / WebOps Support
Oversees updates, upkeep, and ongoing improvements to the digital experience
06
SEO / Growth Lead
Supports search visibility, organic growth planning, and performance improvements
07
Production Team Support
Helps repurpose captured content and continue building the asset pipeline as needed
08
Reporting / Optimization
Reviews performance, identifies opportunities, and refines the approach over time

This stage is designed to activate the value created in the first two phases and support more intentional long-term growth beginning in 2027.

007
How KM Would Work With Next Level Parks

An Extension
of Your Team.

KM would work as a strategic partner and extension of the Next Level Parks team. That means this relationship is not about isolated deliverables or disconnected vendors. Strategy, capture, brand experience, website, communications, and growth should support one another.

Our goal would be to help Next Level Parks:

  • Capture the work more intentionally
  • Tell the story more clearly
  • Present the brand more powerfully
  • Build better systems for publishing and growth
  • Mature the business's marketing foundation over time
01
Content Capture
Documenting real work as it happens on-site photo, video, and production coordination
02
Website & Brand
Strategy, messaging, design, and development that reflects the quality of the work
03
SEO & Technical
Foundational discoverability, schema, entity signals, and page structure
04
Growth & Strategy
Ongoing marketing leadership, publishing cadence, reporting, and optimization
008
Investment Framework

Starting Points
by Phase.

These figures are intended to establish direction and starting points. Final investment can be refined based on the exact scope, pace, volume of work, and sequencing that makes the most sense for Next Level Parks.

Phase Starting Investment Suggested Range Payment Structure
Crawl Content Capture
Recurring content capture retainer
$10,000
per month
$7,500 – $12,000 / mo
Monthly retainer, invoiced at start of month
Walk Website Rebuild & Brand Experience
Strategy, messaging, design, development, technical SEO, QA, PM
$8,000
per month
$8,000 – $10,500 / mo
Monthly retainer over 12-month engagement, invoiced at start of month
Run In-House Growth Partnership
Integrated marketing & growth leadership
$12,000
per month
$12,000 – $18,000 / mo
Monthly retainer, invoiced at start of month
Ongoing hosting / maintenance / upkeep: $500 / month
009
Recommended Next Step

How We
Move Forward.

01
Confirm the First Group of Projects to Prioritize for Capture
Identify which active projects from the current schedule should be first in the queue and begin building a production rhythm tied to project milestones from spring through late summer.
02
Align on the Desired Style and Quality Benchmark
Define the look, feel, and quality standard for project storytelling including what a strong fly-through video, testimonial, and asset package should feel like for Next Level Parks.
03
Structure Phase 1 Around the Active Project Window
Build the Phase 1 scope and capture schedule around the specific projects available from April through September 2026, so that the content engine starts with real momentum.
04
Plan Discovery and Strategy for the Website Rebuild
Begin website planning in advance of a Q4 start so that strategy, messaging, and direction work is well underway before development begins.
05
Identify What Growth Support Should Layer In Over Time
Establish what broader marketing and growth support should be added once Phases 1 and 2 are in place and how that shapes the Phase 3 scope heading into 2027.
010
Closing

The Potential
Is Real.

Built to
look like
the work.

Next Level Parks has the raw material to become one of the most compelling brands in its category. The work is strong. The story is there. The market is visual. The opportunity is real.

What is needed now is the right system and the right partner to help capture that value, communicate it well, and build on it over time.

KM Digital would welcome the opportunity to help Next Level Parks do exactly that.

Our goal would be to serve as a true partner to the team, bringing strategy, content capture, brand experience, website, communications, and growth together in a coordinated way so the business can move forward with greater clarity, consistency, and momentum.

We believe there is a lot of potential for KM Digital to become a long-term strategic partner that helps capture the work, tell the story, mature the brand, elevate the digital experience, and ultimately support the next stage of growth.

011
Terms & Agreement

Standard Terms.

01 Services
Scope of Work
KM Digital will provide the services outlined in the final approved proposal and scope. Any services not expressly included are considered out of scope and may require additional approval and fees.
02 Timing
Phased Timeline
This proposal is structured around a phased timeline beginning with content capture in 2026, website engagement in Q4 2026, and broader growth support in 2027.
03 Fees & Payment
Payment Structure
Retainers will be invoiced on the 1st of each month. Invoices are due upon receipt unless otherwise agreed in writing. Website rebuild / brand experience work may be invoiced according to milestone schedule or agreed monthly payment structure. Ongoing hosting and maintenance, if selected, will be invoiced monthly.
04 Client Responsibilities
Access & Approvals
Next Level Parks will provide timely access to project schedules, client/site coordination, required systems, assets, approvals, and feedback needed to execute the work.
05 Ownership
Deliverable Rights
Upon payment in full, the Client will own final approved deliverables produced under the agreement. KM Digital retains ownership of its internal systems, templates, tools, and methods.
06 No Guarantees
Performance Expectations
KM Digital will provide professional services and strategic recommendations, but does not guarantee specific rankings, lead counts, revenue outcomes, or performance metrics.
07 Revisions
Out-of-Scope Work
Reasonable revisions are included within the agreed scope. Significant changes in direction, added deliverables, or newly requested work may require a revised scope and additional fees.
08 Termination
Termination
Either party may terminate this agreement with ninety (90) days' written notice. In the event of termination, any work already in progress during the notice period will be completed and invoiced, and Next Level Parks agrees to pay for all work performed through the effective termination date.
09 Governing Law
Governing Law
This proposal and any resulting agreement shall be governed by and construed in accordance with the laws of the Commonwealth of Virginia, without regard to its conflict of laws principles.
10 Venue
Venue
Any dispute arising out of or relating to this proposal or the resulting agreement shall be brought in a court of competent jurisdiction located in the Commonwealth of Virginia, and the parties consent to such jurisdiction and venue.
012
Acceptance

Ready to Move
Forward.

Sign below to accept the proposal. A PDF copy will be emailed to both parties upon acceptance.

Next Level Parks
Client
Name
Title
Email
Signature draw below
Sign here
Date
Signature
KM Digital
Agency
Name
Chris Mizerak
Title
Co-founder
Email
[email protected]
Date
By clicking Accept Proposal, both parties agree to the terms and scope outlined in this proposal. A signed PDF will be generated and emailed to both Next Level Parks and KM Digital.
✓

Proposal Accepted

Thank you, . Your signed PDF has been generated and sent to both parties.
We look forward to working together.